New client Birkholz
This PR smells like Italy. Opening event at KADEWE.
To kick off the collaboration with the Berlin perfume manufacturer Birkholz and their ITALIAN COLLECTION, we invited the most important media representatives to an exclusive fragrance journey to Bella Italia, together with the fragrance sommelier Philip Birkholz. Six bottles in six different colors were presented. All fragrances are named after Italian destinations – Venice, Portofino, Rome, Milano, Florence and Noto.
Which fragrance type are you?
The answer was given in the restaurant Supernova in Munich: In keeping with the Italian ambience, we invited exclusively to the press lunch with an olfactory workshop. Editors of Glamour, Bunte, Freund, Pro7 taff, Architectural Digest, Playboy, tresclick, InStyle, Cosmopolitan, ELLE and Golf Magazin took part, experiencing the joy and enthusiasm for new things.
Everyone agreed, favorite of the day was the fragrance Portofino. Next stop for us is the opening event at KADEWE in Berlin. For the 115th anniversary of the department store, we exude an Italian attitude to life there. Birkholz is also available at Breuninger, Pieper, Douglas and in the Apropos concept store.
Alle waren sich einig. Liebling des Tages: Der Duft Portofino. Nächster Halt für uns ist das Opening im KADEWE in Berlin. Zum 115. Jubiläum des Kaufhauses versprühen wir dort italienisches Lebensgefühl. Birkholz ist zudem bei Breuninger, Pieper, Douglas und im Concept Store Apropos erhältlich.