TV presenter as the new face of the Spring/Summer 2024 campaign
We organized and negotiated the Pro7 presenter as a testimonial for our shoe client legero.
Goals: convey lightness, present models perfectly and generate media attention. We succeeded! The exclusive PR event with Funda Vanroy will take place on April 16th, 2024 at Tortue in Hamburg.
From casual sneakers to summer sandals – in the new marketing campaign she presents highlight styles of the new season.
The new campaign motifs will also be available to selected retailers in the form of POS materials.
Funda Vanroy presents the shoe highlights: Funda embodies the modern woman who is in the middle of life and has a wide range of interests. In the current spring/summer 2024 campaign, the charming TV presenter presents the highlights of the collection and impresses not only with her professionalism in front of the camera, but also with her unmistakable style away from the spotlight.
"I love working with legero! The shoes are light, comfortable and fit perfectly into my everyday life - be it TV recordings in the studio or on the go, events or in my free time. With legero I have comfort and style without compromise. You are my perfect companion!" explains Funda Vanroy.
The cooperation between legero and Funda underlines the commitment of both sides to present shoes that meet the needs of modern, active women. With comfortable yet fashionable sneakers such as SPRINTER, BLISS and TANARO as well as the airy, light sandal SUNWALKER, the balancing act between work and leisure, family and hobbies is effortless.
