The Denim Dinner
From Food Trends to Denim Launches
To mark the launch of a new denim line we developed the content marketing campaign “Denim Dinner” with Germany’s youngest star chef. All this was extended to feature both at the POS and in our PR.
Philipp Stein is an artist in the kitchen. At 24 he is Germany’s youngest star-rated chef and he developed a blue menu especially for Takko. In a three-part cooking show featuring host Annica Hansen he demonstrated to customers how to prepare crostinis with grape chutney. Following as a second course was trout with blue potato scales and for dessert blueberry cheese cake with granité.
In addition to cooking videos there were recipe booklets for customers to take away with them. To publicise the denim recipes a press event followed for fashion and food editors plus a cooking workshop for bloggers with Philipp Stein where fashion and food bloggers competed against each other.