Press Dinner at Gigi

Duft Sommelier in 1-2-1 slots

They used to be called fireside chats, small discussions that didn't necessarily take place around an open fire, but always in a pleasant atmosphere. For example, at the dinner we were able to organize for the Birkholz brand on November 14th at the Gigi Trattoria in Munich. Unlike elaborate brand events with hundreds of visitors, PR dinners take place in a small, exclusive circle.

It's not about the big show in which brands as broadcasters emotionally charge their image, but about the personal exchange. In dialogue, not only factual content can be conveyed - brand representatives receive important feedback from journalists and influencers. You strengthen existing relationships and make new contacts. Concrete new PR opportunities and collaborations often arise.

A press conference needs substance. Positive side effect: Since there is no need for a big show, PR dinners are a cost-effective event format, but require substance and good preparation. The guests literally want to be entertained. In the case of journalists, this means: they want added value. It is therefore advisable to integrate product experts with in-depth specialist knowledge into the evening program who can answer questions after a keynote speech between courses. Practical tip: Anyone who speaks to media representatives for the first time should complete media training beforehand.