Panini Petfluencer Album
Stick, collect, swap – we have produced our own Panini Album. Available from today at 2,500 REWE outlets.
198 stickers featuring the most successful webstars from all over the world! In cooperation with the Panini experts of Juststickit! We have now launched our own album.
Each sticker in this Album stands for one Petfluencer – a pet with many followers on social media. 200 of these animal Internet celebrities have made it into the world’s first Petfluencer Panini Album and have already celebrated this at large on Instagram over the past few weeks. Since 15 March the Petfluencer Album and the stickers have been available at kiosks as well as station bookshops and online at ZooRoyal. Over 100 media outlets have already featured the stickers and their animal stars – including TV channels like RTL, ZDF and the tabloid newspaper BILD.
Now the Album and an exclusive Multipack comprising 48 stickers is also available at 2500 REWE outlets and online at rewe.de. Most Album stickers feature cats, dogs or horses and, hence, also favourites of many REWE shoppers. After all, one in two households have a pet and the numbers are rising. Understanding the emotional importance of this topic Clemens Bauer, Marketing Director REWE Markt, says: “Many of our shoppers view pets as their family members. The emotions evoked by an animal album like this are correspondingly positive. Add to this that an original Panini Album is the perfect way to uniquely link the trending digital Petfluencer theme with our physical stores and online appearance.”