Science meets experience – an event with a laboratory feel
On March 20, the Call Soul Bar in Munich became a skincare laboratory, where over 100 guests experienced the Breaking Lab with Eubos. With 90 years of dermatological expertise, Eubos presented scientifically based skincare in an interactive way, creating an unforgettable brand experience.
Skincare meets science
Instead of a traditional product presentation, guests were treated to a multisensory experience. At experiment stations, they discovered skincare ingredients, deciphered formulas, and got hands-on. Dermatological connections were conveyed in a playful way – and participants became brand ambassadors.
Social buzz and enthusiasm
Beauty magazines such as Vogue, ELLE, and Glamour shared their impressions live and generated widespread social media reach. The event established dermatological skincare as a topic of conversation.
Continuation in Hamburg on March 27
After the successful launch in Munich, the Breaking Lab with Eubos continues. On March 27, another experiment will be conducted in Hamburg's Hafencity. Potential side effects: Increased awareness of Eubos, enthusiasm for chemical formulas, and a heightened passion for skincare.
We say: "Say my name!" – and look forward to the next experiment!
