TERRY RICHARDSON CONQUERS MUSEUM
Press tour to Silvian Heach’s "Ageless" Fashion Show in Italy
We have already placed the Italian Silvian Heach fashion label in fashion magazines with a big coverage. Thanks to our successful cooperation with US photographer Terry Richardson, we were given an opportunity for another image event. We organized a press tour to the exclusive fashion show in the Capodimonte Museum in Naples. On their trip, the journalists did not only see the new “Ageless” collection, they also had a personal meeting with Terry Richardson.
Fashion TV, Pro7 and top magazines like Vogue, Marie Claire and Harper’s Bazaar were present and covered this event and the press conference held by CEO Mena Marano. With this event, the Silvian Heach brand reached an audience of more than 30 million contacts.
Client: Silvian Heach