HOLLYWOOD IN ZURICH
Fashion PR with Penélope Cruz and Til Schweiger
The Swiss fashion chain Charles Vögele succeeded in engaging the Oscar winner Penélope Cruz and her sister Mónica for a Capsule Collection. The equivalent for men was designed by Til Schweiger.
Both collections celebrated their premières at the Charles Vögele Fashion Days in Zurich, where Til Schweiger personally presented his work as a model. The musical accompaniment was provided by Echo winner Sarah Connor.
On this occasion, we invited international journalists to the première and placed brand stories with testimonials both in premium magazines and on TV. The collection itself featured in over 100 magazines.
Client: Charles Vögele