Communication the way we like it: This limited edition brings style to the kitchen.
We are more than happy to support the exclusive collaboration of two cult brands with PR, celebrity seeding and influencer campaigns:
Dolce & Gabbana and smeg present kitchen appliances with Italian design.
Wagon wheels, medieval knights and ships: 100 smeg fridges have been hand-painted with motifs by Sicilian artists.
Additionally, there are also toasters, citrus presses, coffee machines, kettles, blenders, food processors and slow juicers in the aesthetics of Sicily.
Divina Cucina is a homage to the core of Italy: traditions and folk festivals. Smeg celebrates this culturally rich region with a cooking station, a matching extractor hood as well as FAB28 fridge. The bold colors and narrative intensity make these devices unique. The collection comprises two editions: The first ensemble is inspired by the traditional Sicilian puppet theater and the centuries-old craftsmanship of Sicilian cart painting. The dominant colors here are fiery red and bright orange. The second decor displays beautiful Sicilian majolica motifs in shades of blue and white.
