PR in the Style of the Roaring Twenties

Perfume Launch for the Brand Mysikum at Roomers

"Rien ne va plus!" echoed through the Red Room at Roomers Munich on July 18th. We had the pleasure of hosting an extravagant event for the fragrance brand MYSTIKUM, with over 120 journalists, creators, and industry partners, all immersed in the glamour of the 1920s.

The theme: ALL IN – at the roulette table, with the Twenties dress code, and in the choice of fragrances. Six stunning perfume bottles were unveiled, while guests could create Twenties-inspired motives and gamble away the night at the roulette table.

Who came out on top at the roulette table that evening? That remains a mystery. But the competition was fierce among attendees from ELLE, Vogue, Bunte, Instyle, freundin, Cosmopolitan, Pro7, Instyle, GQ, myself, and Glamour.

A heartfelt thank you to our clients, all guests, and partners for their trust and support!