PR and Influencer Marketing for dagsmejan
Studies show: one in three Germans have trouble sleeping. How convenient that dagsmejan has now re-invented sleepwear. To communicate this we focus on storytelling: Have we unlearned how to sleep properly? Is power-napping really socially acceptable? Should smartphones be anywhere near our beds – and what do brain researchers have to say about this? Brand recognition levels in the DACH region (Germany, Austria and Switzerland) will be raised by PR stories and by influencer campaigns and media cooperations (TV, print and online).
Most Popular Brand for 3 Third Time in a Row in 2018
For the third time in a row now the German textile company NKD can be delighted to be ranked “silver” in the fashion stores and textile chainstores category. Commissioned by the magazine Focus Money and consultancy Faktenkontor over 53 million shopper testimonials from social networks were evaluated to elect “shoppers’ favourite”. Between June 2017 and May 2018 the institute analysed opinions on price, service, quality and standing. NKD ranked 2nd among a total of 32 brands. As of now we will be supporting NKD in Germany and Austria with fashion PR, local PR and blogger relations.