HUGO BOSS, Olivia Burton and Melvin & Hamilton: Three PR events in three days
We’ve been permanent guests at the Fashion Week in Berlin for many years. Here, we regularly meet customers, journalists and influencers - often at events that have been organised by us. An overview.
Tuesday, 14 January 2020 - BOSS event with Donna Adi
Together with our client, BOSS, and the presenter, Christian Düren, we welcome celebrities, press representatives and influencers to the Grace Bar of Hotel Zoo. True to the motto of JOIN THE FUTURE, the latest jewellery items were presented in holograms, on iPads and on large screens. We would like to express a special word of thanks to the editors of Gala, InStyle, Vogue, Manager Magazin, and Pro7, as well as some influencers like Julia Haghjoo, Kevin Pabel, Daniel Toni Jais, Andre Hamann, and Micha Kara for their incredible support. The live performance by Donna Adi was the highlight of the event. The Los Angeles-based artist is famous for her pop art style post-processing of Instagram images. She refined the influencers’ images on-site, which were duly celebrated on the social web.