Oscars for four-legged influencers

News Pn25 02

300 creators celebrate the GERMAN PETFLUENCER AWARDS at a Black & White Gala

Around 300 creators, industry representatives, and media celebrated PETFLUENCER NIGHT on October 25, 2025, amid the impressive backdrop of industrial heritage at Landschaftspark Duisburg. Catfluencers wore white, while dogfluencers could be recognized by their black outfits. The highlight of the evening: the presentation of the GERMAN PETFLUENCER AWARDS in ten categories.

PETFLUENCER NIGHT: A Black & White Celebration

The gala brought together top petfluencers, brands, and media to honor exceptional creativity, vibrant community-building, and responsible pet ownership. Since 2019, we have been presenting the GERMAN PETFLUENCER AWARDS and continuously evolving the format—with the aim of recognizing content quality, values, and the special bond between humans and animals. At PETFLUENCER NIGHT, content creators for dogs and cats met for the first time—the perfect opportunity to answer the ultimate question.

Cats vs. Dogs - wer regiert das Internet? Die Petfluencer Night 2025
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Cats vs. Dogs – Who rules the internet?

Cats on the internet or puppy videos? To find out which team was in the lead, ten sponsors hosted entertaining challenges—ranging from dexterity and knowledge to social action. Each completed activity earned exactly one point for either Team “Cats” or “Dogs.” The suspense held until the very end, as the overall ranking was revealed only during the award ceremony on the main stage—complete with cheers, applause, and a photo finish that perfectly captured the energy of the night.

Social buzz and major media interest

Even earlier in the day, PETFLUENCER NIGHT made it into the news on various radio stations, including WDR2 and 1Live. In addition to many online magazines, RTL, Kabel Eins, and Sat.1 also covered the gala and the evening’s winners.
Anyone who opened the Instagram app over the weekend could hardly miss the GERMAN PETFLUENCER AWARDS. No wonder—after all, the guests brought more than 20 million followers to the event.