Over 1300 guests at our Press Days - LA DOLCE VITA in Munich, Hamburg, Berlin, Vienna, and Milan
Five cities. Five experiences. A journey into the feeling of life between summer, style, and storytelling. With our LA DOLCE VITA Press & Creator Days, from May 20 to June 10, we didn’t just organize events – we created places of longing. For brands that evoke emotion. For people who tell stories.
Over 1300 guests from editorial, social media, fashion, beauty, and culture drank, listened, styled, sniffed, and posted with us. Between Lavazza aromas, essie colors, Birkholz scents, Massimo Dutti looks – and a generous serving of aperitivo feeling.
It was about new products. But above all about encounters. About images that go viral – and memories that last. LA DOLCE VITA is a feeling of life. And yes – the next theme for October/November 2025 is already set.
