A Launch Event with Ease
An invitation consisting of a single earring – and it drew twice the attention. The missing piece awaited in Munich: at the boutique opening of CAJOY at Amiraplatz. At the end of July, the store opened its doors: surrounded by lavender scent, rosé, and summer rain, CAJOY celebrated its premiere with a launch event full of elegance and sparkling energy.
We exclusively invited members of the media and key influencers. Guests experienced jewelry that is more than an accessory – it is a feeling: featherlight, distinctive, and full of stories. A store that reflects this philosophy – bright, modern, inspiring. Among the guests were editors from Vogue, Elle, Freundin, München TV, and leading creators.
It was an evening that made one thing clear: Less can truly be more. Not only when it comes to invitations – but also when it comes to jewelry.
